BOUTIQUE GROWTH STRATEGY FIRM
Noal Partners is a boutique growth strategy firm led by Jordan Finger. We help consumer brands find what’s constraining revenue and profitability, then build the strategy for the next stage of growth.
100+ brands · $900M+ media · 9M+ customers · $5B+ revenue influenced
01 / JORDAN FINGER
You built the business. Now let’s find the next level.
There’s a point where growth stops being about doing more.
More spend. More creative. More channels.
None of it matters until you know what’s holding the business back.
That’s where I come in.
I work with founders, CEOs and investors to get beneath the numbers, find the constraint, and identify the next revenue and profit opportunity.
Sometimes it’s obvious. Usually it isn’t.
Jordan Finger
Chief Growth Officer
Noal Partners
I’ve seen a lot of ways companies grow. And a lot of ways they get stuck.
I’ve built businesses as a founder and CEO. Led growth inside category-defining consumer companies. Managed acquisition budgets and acquired millions of customers. I’ve been in the room when the easy answers stopped working.
Across 100+ consumer brands, $900M+ in media and $5B+ in revenue influenced, I’ve learned to recognize the patterns.
I know what scales, what looks good in a dashboard but creates no value, and where growth is being left on the table.
That pattern recognition is what you hire me for.
SELECTED OPERATING EXPERIENCE
Freshly
Growth leadership during the company’s scale toward acquisition by Nestlé.
Nutrafol
Chief Growth Officer before the company’s acquisition by Unilever.
Ardis Health
Founder & CEO. Built and scaled a portfolio of consumer businesses beyond $50M in annual revenue.
02 / POINT OF VIEW
Growth is a business problem. Not a marketing problem.
More activity is easy. More valuable growth is the job.
The business doesn’t need another thing to do. It needs to know what to do next.
Noal Partners looks across the business to understand where growth is being constrained, where economics are breaking, and where the next meaningful opportunity sits.
We follow the constraint, not the playbook.
03 / NOAL PARTNERS
Noal Partners is the firm I built around that work.
Boutique by design. Senior-led by default. Built around the problem, not a service menu.
I lead the strategy personally. I stay close to the business, the economics and the decisions. When the strategy requires execution, I bring the right people around it.
You don’t get passed down. You don’t buy a department. You don’t inherit an agency playbook.
You get the people the problem requires, led by someone accountable for seeing the whole picture.
The problem determines the team.
04 / EXPERTISE
Where we tend to find opportunity.
We don’t sell channels. We look for leverage.
Acquisition & Conversion
Acquisition, creative, offers and conversion evaluated as one system.
Lifecycle & Customer Value
Retention, repeat purchase, email, SMS and subscription strategies that increase customer value.
Growth Economics
CAC, payback, contribution margin, LTV, cash flow and capital allocation.
Growth Systems & Measurement
Measurement and decision systems that show leadership what is working and where to act.
05 / WHO WE WORK WITH
Built for businesses where the stakes are already real.
Noal Partners works with founder-led, PE-backed, and VC-backed consumer businesses at an inflection point — companies with real traction where the next stage of growth requires sharper decisions, stronger economics, and experienced growth leadership.
These are often businesses where:
Growth has plateaued.
The company is established, but the next meaningful stage of revenue is proving harder to unlock.
The economics are getting harder.
Acquisition costs, conversion, retention, margin, or customer value are putting pressure on profitable growth.
There is plenty of activity but not enough clarity.
Teams, agencies, channels, and initiatives are moving, but leadership needs a clearer view of what will actually move the business.
The business is entering its next stage.
The opportunity is real, but the growth model, operating system, or leadership needs to evolve with it.
If you’re asking, “Where is the growth actually going to come from?” we’re probably having the right conversation.
06 / GROWTH CONSTRAINTS
Where I Get Called In
Growth has stalled.
Revenue is real, but the business has hit a ceiling. I diagnose where the constraint actually sits and build the roadmap to restart profitable growth.
Acquisition is getting more expensive.
CAC is rising, efficiency is slipping, and spending more is no longer a strategy. We rebuild the economics and identify where scale still makes sense.
Too much revenue is being left behind.
Weak retention, underdeveloped lifecycle, poor monetization, or disconnected customer journeys are limiting LTV and profitability.
Leadership needs a clearer growth operating system.
Too many vendors, too many dashboards, and too many priorities. I bring the business back to the few decisions that actually move revenue and profit.
Selected engagements include Rootless Plants, MitoSynergy, Mystery Tackle Box, Meriwether Farms, Nutrafol, Freshly, and others across consumer, wellness, food, pet, and subscription businesses.
07 / START A CONVERSATION
There’s more growth in the business.
Let’s go find it.
If you’re a founder, CEO or investor looking at a consumer business and thinking there should be more here, we should probably talk.